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| Full Reviews: KB Toys has launched the Grandparents' Rewards Club, which aims at selling toys to grandparents at a 10 percent discount every Tuesday. This sales event is conducted in three venues in Houston--Baybrook, Almeda, and Willowbrook malls. KB toys developed this sales Ultimate Resource For Baby Boomers ¡V Secrets To Healthier And Happier Life Style. Page 53 of 88 strategy because it was very much aware that a large segment of its consumers comprised baby boomer grandparents. Sababa Toys aims at bringing back classic toys to the market in order to attract baby boomer grandparents. Sababa products include Grandparent's Treasure Chest Scrapbook, wood puzzles, and toys that promote learning such as Big Brain Academy and Brain Age. |